Written by Admin on 2025-05-06

How to Set up Mailchimp File Download on WordPress

If you're using Mailchimp to build your email list, you might want to offer subscribers a free download as a reward for signing up. This can be done easily on a WordPress site, with the help of a plugin called Mailchimp for WordPress. This plugin makes it simple to connect your Mailchimp account to your WordPress site, and also offers integration for a variety of forms and newsletters.

One of the key features of Mailchimp for WordPress is the ability to set up a file download for your subscribers. This is ideal if you have an eBook, whitepaper, or other digital product you want to share with your audience. Here's how to do it.

Step 1: Install Mailchimp for WordPress

If you don't already have the Mailchimp for WordPress plugin installed on your WordPress site, you'll need to take care of that first. Go to the Plugins section of your WordPress dashboard, and search for Mailchimp for WordPress. Install and activate the plugin, then follow the prompts to connect it to your Mailchimp account.

Step 2: Create a File Download

Now it's time to set up the file download for your subscribers. First, create a new landing page on your WordPress site. This can be done by going to Pages > Add New, or by editing an existing page.

On the landing page, add a message letting your subscribers know that they can access the free download by filling out the form. You can use the Mailchimp for WordPress shortcode to add a form to the page. Here's an example shortcode:

[mc4wp_form id="123"]

Replace "123" with the ID of the Mailchimp form you want to use.

Next, upload the file you want subscribers to download. This can be done by going to Media > Add New. Make sure the file is set to "Attachment Page" in the "Attachment Display Settings" section.

Step 3: Link to the File Download

Now that your landing page and form are set up, it's time to link to the file download. Go back to the landing page, and switch to Text view.

Add a link to the file download by using the following code:

<a href="{file_url}" target="_blank">{file_name}</a>

Replace {fileurl} with the URL of the file attachment page, and {filename} with the name you want to display for the download link.

That's it! Now when subscribers fill out your form, they'll be redirected to the landing page where they can download the file. The Mailchimp for WordPress plugin also makes it easy to track your subscribers and follow up with them via email.